Why This Collaboration

Learn Tourism and Explore Edmonton

The Explore Edmonton Learning Environment was created to help people better understand, support, and share the stories that make Edmonton a remarkable place to live, work, and visit.

Every visitor interaction matters. Whether it's a recommendation from a hotel employee, a conversation with a restaurant server, guidance from a volunteer, or a friendly encounter with a local resident, those moments shape how people experience Edmonton and the memories they take home.

That's why Explore Edmonton partnered with Learn Tourism to develop a learning experience tailored to Edmonton's tourism and hospitality community.

Together, we believe that informed, engaged, and empowered people create stronger visitor experiences, stronger businesses, and stronger communities.

The Learn Tourism Approach

Learn Tourism is a nonprofit organization dedicated to advancing tourism through innovative educational practices, workforce development initiatives, and learning technology solutions. Our mission is to educate, empower, and inspire the tourism industry through learning experiences that create meaningful and measurable impact.

Every course and learning environment we create is guided by three core principles:

  • Transformative - Learning should lead to action. Participants should leave with new knowledge, skills, and confidence that can be applied in their work, their organizations, and their communities.

  • Engaging - People learn best when they actively participate in the learning process. We design experiences that encourage interaction, reflection, exploration, and practical application rather than passive consumption of information.

  • Accessible - Education should meet people where they are. Learning should be flexible, inclusive, and available when, where, and how people learn best. Learn Tourism calls this "Education with Empathy."

    Our team combines expertise in tourism, adult learning science, instructional design, behavioral psychology, learning technology, and talent development to create educational experiences that engage and inspire learners.

Why Explore Edmonton Chose Learn Tourism

Destination organizations across North America partner with Learn Tourism because our learning environments are specifically designed for the tourism industry.

Unlike generic learning platforms, our programs help destinations:
* Increase community pride and destination knowledge
* Support tourism ambassador and frontline training initiatives
* Strengthen visitor experiences
* Improve stakeholder engagement
* Advance workforce development goals
* Deliver consistent, scalable education across diverse audiences
* Measure participation and learning outcomes through real-time analytics

Today, Learn Tourism supports more than 65 destinations and tourism learning environments, helping organizations educate stakeholders, strengthen local tourism ecosystems, and create memorable visitor experiences.

About Learn Tourism

Learn Tourism is a 501(c)(3) nonprofit academy dedicated to delivering effective and efficient education programs that engage, inspire, and empower stakeholders.

We work with destination organizations, attractions, hospitality businesses, tourism boards, nonprofits, and industry leaders to create customized learning experiences focused on:
*Tourism ambassador programs
* Visitor experience training
* Community engagement and pride of place
* Workforce development Sustainable tourism
* Leadership development
* Hospitality excellence
* Professional development for tourism professionals

Through online learning, live events, conferences, webinars, instructional design services, and customized learning environments, Learn Tourism helps tourism organizations transform education into action.

Continue Learning

Learning doesn't end when a course is completed.
Explore additional opportunities to expand your tourism knowledge, strengthen your professional skills, and connect with tourism leaders from around the world.

Explore: Professional Development Courses, Tourism Ambassador Training Programs, Learn Tourism 365, Workforce Development Resources, The Learn Tourism Conference, The Business Class Podcast, Speaking Events and Webinars, and Partnership Opportunities